Hey there,
Welcome to our weekly newsletter, a space where I share insights straight from the heart about my journey as a creator and how you can leverage the creator mindset to power your marketing strategy and beyond.
Recently, I posted a YouTube video featuring a consultation call with one of our clients.
This project ignites a deep passion within me, and I hope it sparks inspiration within you too.
Every day, I turn the camera on to capture moments of my life.
It all began during my days as a YouTuber, documenting my adventures, family moments, and professional pursuits as a footballer.
Turning on the camera without a plan led to something extraordinary.
It taught me a vital lesson: the most effective marketers are creators themselves.
For instance, you can now witness me in meetings with potential clients, all through the power of video content.
Gary Vee stands as a remarkable source of inspiration for me.
He’s known for filming his consultation calls, creating an extensive library of content that’s shared across social media platforms.
Many business owners underestimate the potential of social media and the impact of sharing their journey through video content.
We’re now witnessing a shift where creators are becoming founders, holding equity and being sought after as creative strategists.
Apply these principles to your life.
Turn the camera on, share your daily experiences, insights, and meetings.
Collaborate with creators, document your story, and showcase your journey.
Our entire media enterprise blossomed from the simple act of hitting record.
In 2024, it’s possible to monetize your content.
Isn’t that remarkable?
By building your brand and fostering trust, you not only attract media opportunities but also incoming business opportunities—all because you dared to press record.
Traditionally, business owners invest solely in marketing.
Yet, now you have the chance to invest in both marketing and content creation. As you invest, you create a long-term revenue stream.
By documenting your life, you amass a wealth of content.
This content can be repurposed across various platforms—from paid advertisements to your website and social media channels.
That’s how you build a media empire and a business legacy that transcends generations.
In 2024, let’s embark on a journey to elevate both our businesses and lives.
I believe in you.
