In this episode, we sit down with Eti S. Lazarian, Founder of Insignia LLC and Head of Elle Family Office, a visionary entrepreneur and wealth leader redefining family office strategy, real estate leadership, and generational empowerment.
With decades of experience building and leading businesses, Eti brings deep expertise in family enterprise leadership, wealth stewardship, real estate strategy, philanthropy, and governance. As a respected public speaker, mentor, and team builder, she is known for empowering women, developing future leaders, and creating structures that support sustainable legacy across generations.
Eti’s leadership extends beyond business. As a mother of three, she integrates values-driven decision-making, stewardship, and long-term thinking into every aspect of her work—bridging entrepreneurship, family governance, and purposeful wealth creation.
Joining the conversation is her daughter, Noa Lazarian, a student and emerging leader, representing the next generation of leadership. Noa offers insights on learning from her mother’s experience, understanding family governance, and preparing to take on future leadership roles.
Together, they share insights into how families can align leadership, values, and strategy to build enduring impact—while preparing the next generation to lead with clarity, confidence, and responsibility.
Their work centers on empowerment, intentional growth, and legacy, helping families move beyond transactional wealth toward purpose-driven, well-governed, and resilient family enterprises.
Together, we explore how leadership, trust, and generational alignment intersect to create enduring family legacies—and how founders and next-generation leaders can transition from reactive decision-making to intentional, future-focused stewardship.
In this episode, you’ll discover:
How family leadership and governance shape long-term wealth and enterprise success
Why intentional family office structures matter for generational continuity
How entrepreneurship, real estate, and philanthropy align to create lasting impact
What it takes to empower women and future leaders within family enterprises
How next-generation leadership is redefining modern family wealth
Whether you’re a family principal, entrepreneur, next-generation leader, or advisor, this conversation delivers powerful insight into building resilient, values-led, and legacy-driven family enterprises in today’s evolving global landscape.
🎧 Listen now to learn how leadership, values, and generational vision shape enduring legacies.
🎙 Host
Sugira Rubasha
Founder, ETS Rubasha Media | Global Communication Strategist
LinkedIn: https://www.linkedin.com/in/sugira-rubasha-206a24231/
🎧 Guests
Eti S. Lazarian, MBA
Founder, Insignia LLC | Head of Elle Family Office
Entrepreneur | Public Speaker | Philanthropist
Real Estate Leader | Team Builder | Empowering Women & Future Leaders
Mother of Three
LinkedIn: https://www.linkedin.com/in/eti-s-lazarian-mba-80679167/
Noa Lazarian
Student | Emerging Leader | Next Generation Perspective | Daughter of Eti S. Lazarian
🔗 Work With ETS Rubasha Media
🌐 Website: https://rubashamedia.com/
ETS Rubasha Media helps leaders, entrepreneurs, and keynote speakers build powerful personal brands and podcasts that convert attention into trust, authority, and revenue.
Sugira Rubasha is globally recognized for transforming how leaders communicate—helping them speak with precision, confidence, and psychological authority. His frameworks have helped entrepreneurs across the U.S., Australia, Africa, and the Middle East close larger deals, attract premium clients, and build lifelong trust.
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Legacy is always greater than currency.
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Hope you enjoy!
