This is a thought-provoking question.
Let me provide you with some context.
I’ve been immersed in the world of content creation for over three years now. It has evolved from being a passion to becoming an obsession.
Witnessing the unfoldment of creativity, injecting fun into projects, and transforming visions from my mind into tangible experiences have become addictive elements of my journey.
While documenting my life and various experiences, a missing piece became evident—a challenge in turning this love into a source of income.
Countless hours spent filming, editing, and marketing my work daily prompted the need for a shift toward monetization.
Reaching out to brands and businesses via email proved challenging. Responses were scarce, and frustration grew, especially considering my solid reputation.
Consistently posting across all platforms unintentionally led to constructing a media empire—two thriving YouTube channels with thousands of subscribers.
Realizing the potential appeal of my content, I decided to take matters into my own hands. Creating compelling advertisements for companies became a strategic move. This approach allowed me to seamlessly integrate affiliate marketing, turning my audience’s engagement into a revenue stream.
Having successfully executed several campaigns, I considered the broader landscape.
Why not collaborate with influencer agencies?
It seemed like a no-brainer for an agency to bring brand deals straight to me, and all I had to do was work on it.
After applying to many with limited success, I pivoted.
At that point, I promised myself to take responsibility and create an empire they have never seen, one that they won’t have a choice but to want to be associated with.
I decided to establish my own agency.
With two media networks and a burgeoning streaming service, we are in the process of building a media empire. This time, my approach is more strategic.
I now reach out to businesses and brands with purpose, leveraging my unique position in the evolving landscape of digital media.
Dear fellow creators, this message is particularly for you. Influencer agencies are in need of your unique creative flair.
This is not a vendetta against the influencer marketing industry.
While signing with an agency is a valid choice, consider building your own media empire.
My vision is to empower creators like myself, building relationships with brands and agencies, and allowing creators to be owners and CEOs.
We present them with brand deals, assisting them with our expertise in editing and bringing out their creative talents for brands.
They take 100%.
We assist them with our expertise, editing, being able to bring out their creative talents for brands, and we can do it.
As we navigate 2024, the era of creators claiming a share of the spotlight is upon us.
Brands and businesses are shifting their budgets to directly support creators, recognizing the power of social media.
It’s time for us, the creative minds, to reclaim control.
Utilize platforms like LinkedIn, initiate conversations with brands, and become strategic partners with agencies.
The prediction for 2024 is clear—creators will have a more significant role in the marketing landscape.
Building your media empire may just be the key.
Enhance your visibility by posting consistently on all platforms and watch your life change. 🚀
