Hey Guys,
I want to talk to you about the new update on TikTok and social algorithms.
At the end of the day, whether you spend time on these social platforms or not, the trajectory of your business will depend on the strategy, time, and effort you invest in social media to get your business and brand out to more people.
Now, we’ve come to the information that TikTok is promoting more long-form content.
So, to break it down, the world we live in, especially on these screens, has a short attention span.
People want things quick, effective, straight to the point—that’s actually how this app became so famous, offering quick entertainment and information.
As someone who was consistently growing in the content game, I also had to adapt to TikTok.
I thought it was just kids dancing and whatnot.
But soon I had to adapt; I knew if I wanted to grow my brand and our business, I couldn’t be complacent, I couldn’t be emotional about any platform. I saw it as free distribution to a wider audience.
Simple as that.
Understanding what the algorithm wanted, I started posting on TikTok right away, using what I was posting on other platforms and sharing it on TikTok.
I learned how to create stories, content that would make you want to share, emotionally connect, make you care, and provide practical value in a minute, with the first 3 seconds hooking you in.
Okay Sugira, get to the point, how can this help me?
Okay, relax, I am getting there.
Now, TikTok is pushing longer-form content, up to 10 minutes, maybe even 30.
Why?
They are competing with YouTube.
The key to your marketing strategy and plans to 10x your income comes down to one thing: attention.
Attention is everything.
TikTok knows if you provide content that engages people for over 5-10 minutes, they can serve advertisements, and that’s how they make money.
This is a huge opportunity for you.
You can now use strategies that are genius to help your business grow.
Plan a Q&A interview or sit down about your business, make it engaging, use long-form content to keep people hooked on what you do and how you help them.
It actually requires less work and overhead.
Be strategic.
What are your audience’s pain points?
How can you lead them away from that?
Share practical value.
Now you have long-form content, and they can learn more.
This is a HUGE opportunity.
As podcasters, we love this because we post long-form content that people need, whether they listen on audio or watch us.
Keep people on your channels, shoot engaging interviews, podcast episodes, and serve advertisements between them.
You should be using media now to grow your business exponentially.
Long-form content is a powerful way for people to learn more about you and your business.
If you need help, hire the right team to strategize on how to keep your audience’s attention the longest.
This is a creator economy, and those who can adapt and use this wisely will win in 2024.
If you’d like to learn more or need help with strategy, social media, or content creation, let us assist you.
We’ll create a visual experience for your audience and help your business shine globally through the power of storytelling and communication.
If not, use this information to grow your brand and strategy to get where you need to go.
I am proud of you!
